Basecamp Breath
Branding
HOW WE HELPED
Basecamp Breath serves as a home base for those striving to reach their unique potential.
Strategy, Brand Identity
March 24, 2025
ABOUT THE PROJECT
Basecamp Breath serves as a home base for those striving to reach their unique potential. They offer tools, a supportive community, and transformational experiences to help people find calm and purpose amidst life’s fast pace.
Basecamp is all about change and transformation. Inspired by Sam, its founder, they set out to create a place for people on their journey of self-discovery, growth, and well-being.
The goal was to capture that Basecamp is more than just an event—it's a journey of personal transformation. We reviewed competitors, and while they offered similar day programs, they lacked depth beyond the event itself. This is where Basecamp stands apart.
.jpg)
No items found.
No items found.
To highlight their authenticity, we focused on hand-drawn logos and motifs. Inspired by Sam’s personal connection to nature and its impact on self-discovery, we incorporated free-form shapes, icons, and patterns throughout the visual identity, reflecting the organic and transformative nature of the Basecamp experience.
After numerous sketches and iterations, we crafted a logo that stood apart from competitors, steering clear of typical motifs like suns, yin-yangs, lungs, and trees. Through our design process, we discovered that breaking down the logo subtly spelled out “Basecamp.” In our workshop, we identified key brand words for Basecamp, such as “balance” and “mountains.” Given the name "Basecamp," we incorporated a flag motif to symbolise reaching the summit of a journey—an emblem of achievement and self-discovery that resonates throughout the brand’s identity.
No items found.
No items found.
Challenges: Our initial direction aimed to create a sense of urgency, appealing to action-takers. However, it ended up feeling too sharp and didn’t capture the calm, soothing spirit Basecamp wanted.
Solution: After discussing it further, rather than starting from scratch, we refined the existing colours, motifs, icons, and logo mark. By giving them a smoother, more inviting feel, we aligned the brand with the tranquil essence they envisioned.
No items found.
DESIGNED BY BUILDING BRIDGES FOR STORIES DESIGN COMPANY, 2024
