High Frequency's tone and voice understands the challenges of daily life. We knew it was important to portray that they connect with real people facing real issues. They recognise that small incidents can cause frustration, but your reaction defines the impact. We came up with some catchy sayings aim to remind you, even on a rough day, that maybe, it's not all that bad.
Icons and brand collateral: We developed a set of primary and secondary icons for use across all branding materials, including posters, social media posts, and apparel. These icons can signify specific topics on social media and be integrated into the website's menu bar.