Mr Badges
Branding
HOW WE HELPED
SUMMARY TEXT HERE
- Brand Strategy
- Brand Identity
- Illustration
March 3, 2025
ABOUT THE PROJECT
MR BADGES, based in Sydney, is all about bringing brands to life through high-quality embroidered and woven badges. They work with resellers, government departments, and businesses across Australia, offering tailored badge solutions that make a real impact. From uniforms to promotional gear, MR BADGES delivers products that help companies stand out. They’re more than just badge makers—they’re partners in helping businesses make a statement with every single stitch.
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Research: During our research, we observed that many competitors were not "getting high on their own supply"—manufacturing badges and other items without showcasing their own branding. To stand out and establish authority, we created multiple visual assets and badges. This approach allows consumers to see that they’ve put in the work themselves, fostering trust in their expertise and credibility as a badge supplier.
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Colour Palette & Competition: We followed their original branding colour palette (with some minor tweaks) to avoid confusing their customers. Embracing the superhero theme, this combination is very appealing to a significant portion of their target audience, such as scouts and sports clubs. Additionally, the rich black and gold provides a stamp of authority, helping them stand out among competitors.
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DESIGNED BY BUILDING BRIDGES FOR STORIES DESIGN COMPANY, 2024
